About Us

Welcome to Good Marketing Consulting, where the name is as personal as it is meaningful. I’m Katlyn Good Sera, and the name of my business isn’t just a nod to my expertise—it’s a reflection of my roots, my values, and the legacy that has shaped who I am today.

Good is my maiden name, now my middle name, and it represents a lineage of strong, hardworking, and values-driven individuals. It’s always stood for integrity, reliability, and staying true to your word—principles that guided my family and became the foundation of my career. Growing up, my name often sparked playful banter—friends calling me a “goody-goody” or making puns. But over time, I came to see the strength and meaning in my name, which inspired me to make it part of my business identity.

Choosing Good Marketing Consulting wasn’t just a branding decision; it was a way to honor my family’s legacy and the values that continue to inspire me every day.

15+ Years of Expertise

With more than 15 years of experience in marketing and communications, I’ve specialized in higher education, recruitment and executive search, financial services,  consulting, and small businesses. My passion lies in helping organizations uncover their unique identities and craft authentic, impactful strategies that resonate with their audiences. Whether it’s building cohesive messaging, solving complex challenges, or driving results, I bring creativity, expertise, and a personal touch to every project.

At Good Marketing Consulting, my mission is simple: to help organizations build marketing strategies that don’t just look good but also feel good—aligned with their mission, vision, and audience in ways that truly connect.

How Motherhood Shapes My Work

Being a mom is central to who I am, and a key driver for starting my own business. It brings qualities to my work that go far beyond the fun anecdotes. As a mom, I know how to balance priorities, adapt to changing circumstances, and find solutions that work for everyone involved—qualities I bring into my work with clients every day. Motherhood has sharpened my ability to multitask, manage time effectively, and approach challenges with creativity and empathy. These aren’t just parenting skills—they’re professional superpowers.

Beyond Work

When I’m not helping organizations craft memorable brands, you can find me enjoying the simple joys of life: sipping wine, traveling to new places, soaking up the sun at the beach, or diving into a good mystery novel. I’m also a proud Bravo fan and an F45 addict, always up for a challenge (especially if it involves beating my personal best).

These moments of fun and connection fuel my creativity and remind me why I love what I do: helping others tell their stories in ways that are as authentic and impactful as their own passions.

Let’s Work Together

At Good Marketing Consulting, I bring my experience, creativity, and a deep respect for authenticity to every project. Let’s create something meaningful together.

The impact of ineffective marketing strategies can be devastating. Missed opportunities, dwindling customer engagement, and stagnant growth are just a few consequences that can arise when businesses need more direction. This situation creates frustration and uncertainty for companies trying to thrive. Would you like some help to stand out in a crowded market? Is your brand losing its voice amidst the noise? These challenges can hinder your growth and limit your success. But don’t worry; you're not alone in this battle.

Good Marketing consulting services are designed to guide you through these challenges. With my marketing, communications, and branding expertise, I provide customized solutions that align with your unique business needs. I can help clarify your goals and develop actionable strategies that deliver measurable results.

Why Choose Us?

Expertise you can trust: I have years of industry knowledge, ensuring you receive sound advice and strategic solutions tailored to your business.

Comprehensive services: From fine-tuning your brand identity to enhancing communication strategies, we cover all aspects of marketing to ensure a cohesive approach that drives results.

You are my priority: I choose my clients as much as they choose me. Working together means I am committed to seeing your success and empowering you with the tools and insights needed for sustainable growth.

Take Action Today!

Embrace the opportunity for transformation with our expert consulting services. Contact us today to schedule a consultation and unlock the full potential of your business!